Jan 2010: Datactics releases new Executive Briefing Series: What Senior Management are never told about data.
Data Quality is an increasingly ‘hot’ topic as evidenced in the moves by major IT players into this part of the market – for example, the recent purchase of Silver Creek Systems by Oracle Corporation. Datactics, a world leader in Data Quality has today published the first of an Executive Briefing series which outlines the challenges and implications of poor Data Quality in organizations.
Senior management trust the data they are supplied with and base strategic business decisions on this data, but there is often a ‘knowledge gap’ between users and the real condition of that data in quality terms. This Executive Briefing document is the first in a planned series which will cover many aspects of the effective use of data, Data Quality, the cost of poor data and how to measure the return on investment (ROI) gained by improving Data Quality.
The Executive Briefing Series is aimed at both senior executives and managers. The documents provide a non-technical overview of the main issues and potential solutions to the problem of maintaining high quality, accurate data.
All organizations require data to survive, function and prosper. Data is consistently the second most important asset held by organizations, only behind the knowledge and skills of its people. The quality of that data is, therefore, ever more critical. In fact, the relative quality of data can be a major differentiator – for better or worse - for an organization.
Jon Brooks, CEO of Datactics said “We are delighted to be able to launch this new series of briefing documents. We have seen a growing gap between the ever increasing reliance on technology and data and the senior management and executives who run the business. This series is designed to help non-technical management gain a greater understanding of the issues and dynamics surrounding the effective use of data throughout the organization. It will also help them work with technologists to identify and clear the roadblocks to progress caused by data issues. ”
