Deduplication

Datactics offers highly intelligent Deduplication solutions. You can achieve a complete record of perfect information which is a powerful advantage for your organization.

 In one CRM system, the same customer was included 4 times.

That’s 4 times the cost to mail him – and a very frustrated recipient!¹

Deduplication - the holy grail of data quality.

Duplication can impact all forms of data.  No matter how powerful your data management solution, your data will still be vulnerable to duplication. Input errors, merger and acquisition activity, re-entering data where the original data is lost and multiple data entry points can all be the cause. Just one incorrect character can trigger automated creation of a duplicate record - without you even being aware.

The problem intensifies if your business operates internationally where place or product names may have been transcribed or localized.

Duplicated data increases your costs, wastes time and is frustrating to your staff, customers and prospective customers.

Sophisticated edit distance (fuzzy) matching will produce high and low confidence matches of duplicate records.  This allows you to quickly and efficiently deduplicate records where the data matches closely and also to assign those which are ‘lower confidence’ to manual review.  Duplicate entries can contain different levels of information; one may contain a telephone number or product description where there is not one on the duplicated record. By merging duplicated records the aim is to achieve the holy grail of data quality management – a single, complete record of perfect information - a powerful enabler for your business.

The web based interface of the Datactics Master Record Manager offers the ability to review matches, maintain processes and supervise system usage.  All changes made to data are recorded, promoting transparency and accountability.  The ability to review potential duplicates within the database allows you to investigate matches which might otherwise be missed in a fully automated system; automated changes can also be revised. 

If deduplication is of interest to you please look at the following Case Studies which highlight the real results achieved by organizations dealing with this challenge –

• The Bank of Ireland offers a broad range of services to its customers.  It had a need to create a ‘single view of customer’ by combining data from many internal systems.  Using Datactics they cleansed the data, removing inaccuracies and duplications and created a ‘golden record’ for each customer.
• Snow and Rock are the leading specialist winter sports and outdoor retailer in the UK.  They combine shops and catalog sales.  Datactics cleansed, standardized, matched and enriched the name and address database. Records were matched and merged to provide the ‘golden record’.
• Royal Phillips Electronics.  With high volumes of ever changing product data, Phillips had a need for data cleansing.  Using Datactics, 30% duplications were removed and the data remained clean.
• KPMG is a leading provider of professional services, which include audit, tax, financial and risk advice.  Datactics technology was deployed to effectively analyze, re-engineer and match over 14 million records for a major KPMG client. 

¹ Lagan Client